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Brand Ambassadors and their role in Brand Management

Brand Ambassadors and their role in Brand Management The word ‘brand’ derives from the practice of branding. The definition of the brand has changed quite dramatically over the course of time. As per the American Marketing Association (AMA) ‘brands are a name, sign, symbol, design or a combination of them that are intended to identify …

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Employee Productivity and its Influencing Factors

Employee Productivity and its Influencing Factors  Organizational performance is a sign of the capacity of the organization for pursuing efficiently its goal and objectives. In this regards, one of the elements which is assessable is the employees’ performance through the level of their productivity. In fact, employee productivity is one of the determining factors for …

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Impact of Workplace Environment on Employee Performance

Impact of Workplace Environment on Employee Performance Employees are very important assets in an organization. A good organization is one which takes care of its employees. This is often done by paying attention to their workplace environment. This is because the employees spend substantial part of the time of their lives at the workplace while …

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Incentive, Recognition, and Reward Systems

Incentive, Recognition, and Reward Systems Incentive, recognition, and reward systems are often referred as ‘incentive systems’ in short. These systems are developed on the things which can attract the employees’ attention and stimulate them to work more efficiently. These systems are intended to achieve some specific change in the employees’ behaviour and aim at improving …

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