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Brand Ambassadors and their role in Brand Management

Brand Ambassadors and their role in Brand Management The word ‘brand’ derives from the practice of branding. The definition of the brand has changed quite dramatically over the course of time. As per the American Marketing Association (AMA) ‘brands are a name, sign, symbol, design or a combination of them that are intended to identify …

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Steps for Effective Reduction in Product Cost

Steps for Effective Reduction in Product Cost In the present day competitive environment, every organization is to produce its products in a cost effective manner in order to remain competitive in the market. It is necessary for the organization to manage the cost of manufacturing the product. Cost management is one of the functions of …

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Employee Productivity and its Influencing Factors

Employee Productivity and its Influencing Factors  Organizational performance is a sign of the capacity of the organization for pursuing efficiently its goal and objectives. In this regards, one of the elements which is assessable is the employees’ performance through the level of their productivity. In fact, employee productivity is one of the determining factors for …

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Factors affecting Motivation of Employees

Factors affecting Motivation of Employees In the present day competitive environment, every organization is to strive on a continuous basis for success. Managements of successful organizations are aware that employees play a very important role towards the success of the organization and hence they always work for employees to be satisfied and motivated. Motivated employees …

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Safety at Workplace and its Management

Safety at Workplace and its Management Safety generally means protection of a worker from physical hazards. When an accident happens, production slows down and the worker can get injured and the injury can make the worker incapable to work, at least for a while. Hence a safe workplace environment is an essential condition for the …

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Career Planning Management of the Employees

Career Planning Management of the Employees Career planning is a process of systematically approach followed by the organizational management for the matching of the career goals and individual capabilities of the employees with opportunities for their fulfillment. It is the process of enhancing the employees’ future value. Career planning is carried out for developing the …

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Business Process Management

Business Process Management Organizations of the olden days used to operate in the local marketplace which has now changed to a dynamic global marketplace, and hence, the business trends of today demand a continuing evolution of business processes and their management. In addition, to face the periods of business cycle slowdowns require the organizations to …

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Impact of Workplace Environment on Employee Performance

Impact of Workplace Environment on Employee Performance Employees are very important assets in an organization. A good organization is one which takes care of its employees. This is often done by paying attention to their workplace environment. This is because the employees spend substantial part of the time of their lives at the workplace while …

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Workplace Housekeeping and Safety

Workplace Housekeeping and Safety When people think of housekeeping, they tend to think of the common phrase which says ‘A place for everything and everything in its place’. But housekeeping means more than this. Of all the factors contributing to job safety and health, good housekeeping often appears to be the least interesting and challenging. …

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Incentive, Recognition, and Reward Systems

Incentive, Recognition, and Reward Systems Incentive, recognition, and reward systems are often referred as ‘incentive systems’ in short. These systems are developed on the things which can attract the employees’ attention and stimulate them to work more efficiently. These systems are intended to achieve some specific change in the employees’ behaviour and aim at improving …

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