Brand Ambassadors and their role in Brand Management The word ‘brand’ derives from the practice of branding. The definition of the brand has changed quite dramatically over the course of time. As per the American Marketing Association (AMA) ‘brands are a name, sign, symbol, design or a combination of them that are intended to identify …
Read MoreUtilization Optimization of Ferroalloys during Steelmaking Ferroalloys are alloys of iron with a high percentage of one or more of other elements such as silicon (Si) and manganese (Mn) etc. They are brittle and unsuitable for direct use in fabricating of products of use. Ferroalloys are important raw materials for the steelmaking process. They are …
Read MoreBF Coke and its Role in Blast Furnace The raw materials for a blast furnace (BF) normally consist of three types of materials namely (i) metallic materials (sinter, pellets, and calibrated ore lumps or briquettes), (ii) fuels (coke, pulverized coal, oil, and natural gas) and fluxes (limestone, dolomite, and quartzite). Metallic materials, fluxes and coke …
Read MoreSteps for Effective Reduction in Product Cost In the present day competitive environment, every organization is to produce its products in a cost effective manner in order to remain competitive in the market. It is necessary for the organization to manage the cost of manufacturing the product. Cost management is one of the functions of …
Read MoreMain Features of a Modern High Capacity Blast Furnace The performance of an integrated steel plant is highly dependent on the performance of its ironmaking units. In integrated steel plants, production of hot metal (HM) in a blast furnace (BF) is a preferred route globally for ironmaking. The specific cost of steel production is highly …
Read MoreRefractory Lining of Coreless Induction Furnace In steel melting shops of low capacities, induction furnace is preferred as a convenient melting unit because of its high efficiency, low energy consumption, easy operational control, and good performance with various kinds of steel scrap. The induction furnace is an electrical furnace in which the heat is applied …
Read MoreRolling of steel and major equipment in a Cross-country Rolling Mill Most of the steel products are rolled from the cast products from continuous casting machine through a series of rolling and finishing operations. The process is called simple rolling, when two rolls of equal diameter and with axis lying in same plane rotate in …
Read MoreRoll chocks in Rolling Mill Rolling mills for rolling of steel differ in many aspects with each other. The rolling mills are of different sizes and capacities. The mills roll steel materials of different cross-sections, sizes and qualities and in material conditions which are either hot or cold. The mills have different configurations and speeds …
Read MoreEmployee Productivity and its Influencing Factors Organizational performance is a sign of the capacity of the organization for pursuing efficiently its goal and objectives. In this regards, one of the elements which is assessable is the employees’ performance through the level of their productivity. In fact, employee productivity is one of the determining factors for …
Read MoreEnamel Coating on Steel The art and science of fusing glasses (now known as porcelain enamels or simply enamels) to the surfaces of metals dates back to the civilizations of ancient Egyptians and Persians. The earliest use was for jewelry where the enamel was fused to gold. By the middle-ages, the range of metals capable …
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