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Selling and Marketing Management

Selling and Marketing Management Selling and marketing are two distinguishable separate functions of the organization which have a close relationship. Both the terms connect the organization to its customers through the product and services of the organization and both are necessary parts for the marketing activities of the organization. Every organization has the goal to …

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Factors influencing Customer Satisfaction and Customer Loyalty

Factors influencing Customer Satisfaction and Customer Loyalty Customers of the organization are those who buy the products and / or services provided by the organization. In other words, customers are stakeholders of the organization who afford payment in exchange for the offer provided to them by the organization with the aim of fulfilling a need …

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Brand Ambassadors and their role in Brand Management

Brand Ambassadors and their role in Brand Management The word ‘brand’ derives from the practice of branding. The definition of the brand has changed quite dramatically over the course of time. As per the American Marketing Association (AMA) ‘brands are a name, sign, symbol, design or a combination of them that are intended to identify …

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